A Cruel Summer of Taylor Swift’s Global Influence
Are you a Swiftie? If so, you are part of a cultural phenomenon. Taylor Swift came onto the music scene in 2006, and in 17 years has amassed a following larger than 99 percent of the world’s 195 nations. She has over 500 million followers on social media platforms. Most are casual fans, but there is a devoted group called “Swifties” who smashes through the traditional boundaries of fandom and barrels headfirst into the realm of the spiritual. Only three religions in the world are larger: Christianity, Islam and Hinduism.
You may think this is hyperbole, but consider how this celebrity influence is impacting people’s thinking. “When Francesca Gruppuso is faced with a tough decision, she asks a question: What would Taylor Swift do?” cbc wrote. This devotion borders on the spiritual for some fans, according to researcher Kathleen Riddell:
[Fans] talk about … how they adore and worship the celebrity. … The reason I think that they do this is that religion is really the best analogous experience in order to articulate, one, how they feel about the celebrity, but two, about their experiences with their celebrity or their fans.
cbc pulled a researcher with a Ph.D. in religious studies to explain the gospel of Taylor Swift.
This is not as bizarre as a recent article (since deleted) at mainstream Christian website the Gospel Coalition, titled “7 Things Christians Can Learn From Taylor Swift’s Eras Tour.” Blake Glosson explained how the “spiritual connections were vast” and used Taylor Swift’s influence as a metaphor for Jesus Christ’s:
Part of what makes Taylor’s music so powerful is that it leaves many saying, “She gets me.” Many feel her lyrics perfectly encapsulate their emotions and experiences and even help them understand themselves. …
Still, the joy Swifties feel in Taylor’s presence—perhaps even catching a glance from Taylor herself—reflects the joy of drawing near to the only one who knows and loves us perfectly. …
Many Swifties marvel at the profound feeling of belonging they experienced gathering with countless others who shared the same object of admiration. …
The temporary bond felt at Eras shows points to the eternal bond within the body of Christ.
That is completely unhinged. These are not teenage girls; these are adults. Worshiping celebrities is the dominant culture in America, even replacing religion.
Swift’s impact surpasses the individual and affects the global economy and national elections. And it promotes a very specific agenda.
It has been a cruel summer for the United States: crippling inflation, uncontrolled immigration at the southern border, a drug overdose crisis, Americans held hostage overseas, sharp political division. Despite these looming problems, Taylor Swift had a record-breaking summer.
Swift’s song “Cruel Summer” reached the number one spot on the Billboard Hot 100, breaking several radio and digital viewership records. She is Apple Music’s “Artist of the Year” because 65 of her songs were in the daily top 100. Her music has dominated 2023, translating into record-breaking profits.
Swift’s net worth is estimated at $1.1 billion. cnbc wrote:
The music Swift has released since 2019 is valued at $400 million, Bloomberg reports, while her income from sales of tickets and merchandise to her massive concert tour is $370 million. Her earnings from streams of her music, real-estate portfolio and royalties from music sales are estimated at $310 million.
Not bad for a 33-year-old.
Her Eras Tour will end in 2024 and is expected to net over $1 billion. On top of that, a movie based on the concert debuted with nearly $100 million in ticket sales.
This summer, her influence was amplified when she began dating football player Travis Kelce, who plays for the Kansas City Chiefs. Forbes reported: “The result of her appearance is said to have driven a 400 percent spike in Kelce jersey sales, according to the e-commerce site, Fanatics, and the highest-rated nfl game of the week among female viewers between 12 to 49 years of age, according to Fox Sports.”
This has been coined the “Taylor Effect”—anything Taylor Swift touches becomes lucrative. Swift affects the global economy in a mind-boggling way. There might be no other force on Earth that can supercharge consumers like Swift.
Try to wrap your mind around some of the stats from this Time magazine article titled “The Staggering Economic Impact of Taylor Swift’s Eras Tour:”
But the money goes far deeper than just net profits. The Eras Tour is projected to generate close to $5 billion in consumer spending in the United States alone. “If Taylor Swift were an economy, she’d be bigger than 50 countries,” said Dan Fleetwood, president of QuestionPro Research and Insights, in a story for GlobalNewsWire. On the opening night in Glendale, Arizona, the concert brought in more revenue for local businesses than Super Bowl lvii, which was held back in February in the same stadium. To use that event as a comparison, Swift has been performing the equivalent of two to three Super Bowls every weekend for the past five months (and six of seven nights at her last round of shows in Los Angeles).
Typically, every $100 spent on live performances generates an estimated $300 in ancillary local spending on things like hotels, food and transportation. But for the Eras Tour, Swifties are taking this to the next level, dropping an estimated $1,300–$1,500 on things like outfits and costumes, merchandise, dining and travel—boosting local economies by hundreds of millions of dollars in one weekend. …
Now world leaders like the Chilean president, the mayor of Budapest and Canadian Prime Minister Justin Trudeau are asking her to bring the tour to their countries.
These numbers speak volumes about why our nations are in crisis. The escapism offered by celebrity worship dominates our people. This has replaced serious attention toward religion or national problems.
All this money and influence is in the hands of a 33-year-old woman who is not silent about the political agenda she supports. The “Taylor Effect” is not just about money and fame: It has merged with the radical left.
Taylor Swift endorsed Joe Biden for president in 2020. In an interview, she said: “The change we need most is to elect a president who recognizes that people of color deserve to feel safe and represented, that women deserve the right to choose what happens to their bodies, and that the lgbtqia+ community deserves to be acknowledged and included.” Swift has used her platform to promote early voting for Democrats.
The radical left used many tactics to steal the 2020 election: mass mail-in ballots, ballot harvesting, machine tabulating irregularities, etc. Another tactic is using celebrity influence to promote their agenda. Taylor Swift is the megaphone par excellence.
On National Voter Registration Day, Swift put out an Instagram story to encourage her fans to register at nonprofit voting website Vote.org. After her message, Vote.org traffic increased by 1,226 percent, with an additional 35,252 people registering on that one day. The problem is, Vote.org is one of the third parties the radical left used to increase voter registration, which was then used in the election steal apparatus.
Her potential influence on national elections is so strong that usa Today speculates she might be the determining factor in 2024: It might end up being maga versus Swifties: “It’s possible everything leading up to the 2024 presidential election—the trials (literally) of former President Donald Trump, the age of both Trump and President Joe Biden, the teeth-gnashing over endless voter polls—will prove to be nothing but noise and the thing that swings voters will be Taylor Swift.” Her young fan base is the demographic the radical left needs to win elections.
This election influence even transcends the United States. At Swift’s Argentina stop of the Eras Tour, which occurred just before the presidential election, posters advocating the socialist incumbent lined the ticket queue. This influence was not enough to stop conservative Javier Milei from being elected.
Taylor Swift’s influence is being used as a Marxist megaphone to promote the radical-left agenda. We are witnessing a convergence of celebrity and Communist cultures. Celebrity worship and celebrity endorsement of progressive ideas have been around for decades, but perhaps none have had the power over people’s minds that Taylor Swift has at this critical juncture.
The Bible predicted our society would be filled with sin and corrupt leaders, making us susceptible to being influenced. “This know also, that in the last days perilous times shall come. For men shall be lovers of their own selves, covetous, boasters, proud, blasphemers … Traitors, heady, highminded, lovers of pleasures more than lovers of God …. For of this sort are they which creep into houses, and lead captive silly women laden with sins, led away with divers lusts” (2 Timothy 3:1-2, 4, 6). This is a warning to true Christians about false ministers, but the principle applies: If our minds are filled with sins, we can be led away captive by strong influences.
These influences are conspiring to blot out the name of Israel (2 Kings 14:27), or destroy the traditional foundation of our nations. We must be vigilant about what is influencing our thinking and decisions, or we will be led away captive mentally and nationally.
The radical left has nearly succeeded in its goal of destroying our nation, but prophecy shows God will give us one last chance to stop sinning and worship the one true God.
To learn more about these impending prophecies, read American Under Attack.