A record number of companies are reaching out to the homosexual community to tap into that market. According to a survey by the Human Rights Campaign an increasing number of U.S. companies are now offering benefits to homosexual employees and customers.

A record 138 major U.S. companies scored 100 percent in a Corporate Equality Index created by the Washington-based homosexual rights advocacy group. Last year, only 101 companies scored that high and in 2002, four years ago, only 13 companies scored 100 percent on the index.

The survey demonstrates the rising power of the homosexual lobby in the U.S. Research shows homosexual consumers spend approximately $641 billion a year, are brand loyal and have higher amounts of disposable income, according to Daryl Herrschaft, director of the group’s workplace project. As Herrschaft admits, it’s “good for the bottom line.”

Wal-Mart is a prime example. Recently, Wal-Mart hired Witeck-Combs Communications, a consulting agency known for helping companies better market their products and services to the homosexual community. The agency also services ibm, American Airlines, Motorola and American Express.

Wal-Mart has also recently joined the National Gay and Lesbian Chamber of Commerce (nglcc). “The initiative comes as Wal-Mart aims to broaden its appeal and woo both upscale and urban markets,” reported AdvertisingAge (August 24). Wal-Mart has “been viewed with some degree of skepticism by the lesbian, gay, bisexual and transgender community, and it’s important for them in terms of gaining market share to change that,” said Justin Nelson, president of nglcc.

Herrschaft said that such corporations “are responding to a basic American value that has served them well for hundreds of years,” referring to equal opportunities at work.

To imply that the value of equal opportunities for homosexuals has served companies well for hundreds of years is disingenuous. This is a thoroughly modern value, aggressively pushed upon a society whose resistance to it is rapidly giving way.

As homosexuality gains public acceptance, the traditional family, which is based on the biblical model—one that truly has served Americans well for hundreds of years—is fracturing. Corporations looking to homosexual advocacy groups are putting “the bottom line” ahead of all other considerations, valuing short-term profit over long-term cost to national stability.