At any given time in North America, an average of 2 million people are watching something live on Twitch. This streaming platform enables content creators to broadcast live video of anything and to interact with viewers through live chat.
Rising numbers of people are replacing television viewing with Twitch. If they have jobs, when they come home from work, they will sit down with a meal to watch live streams—often for several hours. Consider these statistics:
- In November 2025, a total of 1.4 trillion hours of live content created by 6.5 million content creators were watched on the platform.
- Every day, on average, 1 million streamers broadcast, and close to 52 million hours of content are consumed by 2 million viewers (often viewing multiple streams at once).
Some of the most popular content consists of people streaming themselves playing video games, especially Counter-Strike, Minecraft, League of Legends and Grand Theft Auto.
But the most popular category is “just chatting,” where streamers host guests and talk on live chat. Hundreds of thousands, sometimes millions, watch others talking about life, sports, news—anything.
The most-watched Twitch stream of all time in North America was on June 10, 2024, when Kai Cenat had 720,000 viewers at once. Streaming from his basement, Cenat sat and talked with comedians Kevin Hart and Druski, and had a FaceTime call with Lebron James. It was a “sleepover” live stream, which broadcast them sleeping in the basement. This is the future of entertainment.
The largest Twitch event ever was the La Velada amateur boxing event, where streamers boxed against one another. The 2025 event had 9.4 million viewers on Twitch.
Other examples of popular Twitch content include sleep streams (people broadcast themselves sleeping, which attracts thousands of viewers), hot tub streams, video reactions (people stream themselves reacting to other videos), people playing party games or online trivia games together, and people live streaming their life as they travel, walk around and perform routine tasks.
Twitch can be lucrative. Creators receive donations from viewers, charge for subscriptions, receive advertising revenue, or are sponsored to display a new product. In 2024, Twitch made $1.8 billion. Kai Cenat raked in over $8.5 million that year.
One former hip-hop artist said he made more money playing video games on Twitch than producing music. He claims he can earn $50,000 to $60,000 an hour playing games while being sponsored by big corporations to advertise their products.
These are truly disturbing trends. How we spend our time determines how we shape our minds. How far removed this is from God’s way of life outlined in the Bible!