Abortion Ad Airing on British TV

An advertisement for abortion advisory services will air on British tv for the first time on May 24. The ad, which is airing at 10:10 p.m. on Channel 4, is funded by Marie Stopes International—an organization that calls itself “the UK’s leading provider of sexual health services outside of the nhs.”

Marie Stopes says it launched the campaign to “raise awareness of sexual health and confront the taboo of abortion.”

The organization claims that one in three women in Britain have had an abortion; however, as Helen Rumbelow points out in the Times, that figure is hard to verify.

Several columnists, even some who support abortion, fear that this kind of advertising could make an abortion a cheap commodity of little consequence. “It is the throwaway nonchalance that so offends; as if an abortion was just another lifestyle choice to be pondered over in the commercial breaks between Davina’s shouty new game show and the late news,” writes Jan Moir in the Mail Online. “Slotted into the public arena alongside ads for because-you’re-worth-it shampoos and Marks & Spencer chicken dinners for two.”

Ending a life is now something to be considered alongside one’s brand of toothpaste and where to get the car fixed.

Society is drifting further away from true values, especially in the area of sexuality and morals. For more information on the true values, see our free book The Missing Dimension in Sex.