Ford is losing market share because of a consumer exodus away from large gas-guzzling trucks and SUVs.(IStockPhoto)
Ford is losing market share because of a consumer exodus away from large gas-guzzling trucks and SUVs.
(IStockPhoto)

Big Trucks Mean Big Trouble for Ford

September 8, 2006  •  From theTrumpet.com
Selling big trucks has put a ton of problems on Ford’s bottom line. Despite a new CEO, the problems won’t just fade away.
 

The sound echoing around the Ford sales lots these days is not just the pitter-patter of feet sidling toward Asian automakers. It is a raging stampede away from big suvs. This trend could devastate Ford Motor Company, which has hedged the farm on big truck sales.

Bloomberg reports that Ford’s sales dropped 12 percent last month, and quoted one analyst as saying this was expected “because of the continuing struggle for pickups and full-size suvs.” Sales for Ford’s F-Series pickups alone fell 15 percent.

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