The cumulative viewership of this year’s World Cup is estimated to be 32 billion people. That is an average of every man, woman and child on Earth watching roughly five of its soccer matches. As the host nation, Germany has the world eating from the palm of its hand. The publicity value to this “reformed and democratized” Germany is priceless. For an entire month, Germany is the center of attention.
The World Cup will pass, but we must not turn our attention from Germany.